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alpinista
06-20-2005, 08:19 AM
OK, now just who among our hiking friends was behind this one???? :D ;)



Lawmakers seek to create New York beer trail
By MARK JOHNSON
Associated Press Writer
ALBANY, N.Y. (AP) _ Lawmakers are encouraging residents and visitors alike to enjoy a tall, cold one.
A bill making its way through the Legislature aims to create a New York state beer trail, similar to those the wine industry has successfully used to attract millions of oenophiles to the Finger Lakes, Hudson Valley and eastern Long Island.
Sponsors of the legislation say it will highlight the reemergence of breweries in New York and help brewers cash-in on the popularity of their oatmeal stouts, India pale ales and bitters.
Assemblyman Joseph Lentol, who doesn't drink, is sponsoring the bill not only to attract beer drinkers to the state, but also to honor New York's rich brewing heritage, which dates back to the 1630s when the Dutch West India Company established the country's first public brewery in New York City, he said.
A century ago, there were more than 40 breweries in the Brooklyn borough alone. Currently there are more than 60 breweries, microbreweries and brewpubs in all of New York state, according to the Brewers Association, a nonprofit trade association.
"Such a rich history of the brewing industry is here and we ought to be exploiting that if we can," said Lentol, whose district was the home of original Schaeffer brewery and currently hosts the Brooklyn Brewery, a regional outfit. "I can't think of any other state except Wisconsin that has as much brewing tradition as New York. It's part of our heritage."
Under the bill, which has already passed the Senate, the Empire State Brewery Trails Program would create an "I Love NY Beer" promotion that will include a brewery trail, vacation itineraries, and "brewery passports" with information on breweries and surrounding attractions as well as discounts and other incentives.
"We're delighted that the Legislature has recognized the importance of the brewing industry in New York state," said Stephen Hindy, Brooklyn Brewery's founder and president. "We think the promotion of the breweries will be good for tourism and good for sales of New York state beer."
Ed Kane, co-owner of the Great Adirondack Brewing Co., a microbrewery in Lake Placid that makes six or seven different beers, also toasted the idea.
"Anything to enhance `I Love NY' tourism, why not?" he said. "Even if you only got a few extra people a year, you can't sneeze at business. Having a trail would be marvelous."
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On the Net:
Brewers Association: http://www.beertown.org

sapblatt
06-20-2005, 08:24 AM
I'm moving! :D

Tom Rankin
06-20-2005, 08:49 AM
I'm moving! :D

Wow, I'm going to have to find out more about this!!! :D

TenPeaks
06-20-2005, 09:02 AM
I've picked up lists with maps of brewerys, brewpubs and wineries at tourism offices in Maine and Vermont. I think they were printed by each states tourism office and not part of a state effort to promote these businesses.

WhiteMTHike
06-20-2005, 09:33 AM
Saranac country! I'm there! :) :) :) :) :)

sp1936
06-20-2005, 11:08 AM
...India pale ales...

NY beer and memories. Baseball and Ballantine. I can hear Mel Allen's voice.

A great idea.

Steve

Dalraida
06-20-2005, 12:08 PM
I do the same in Scotland, but there it is the Whiskey Trail. :D

patrickbrusil
06-20-2005, 07:38 PM
this is great.
Being a redsox fan and hailing from the boston area i never thought i would type these next words:

GO NEW YORK!!!!!!!!!!!!!!!!

Mark
06-21-2005, 06:51 AM
I thought the title of this thread was a lure purely intended to get us to open it. (I'll click on any post containing "beer" and "trail"!) Who'd have thunk it was actually about a beer trail. They can get local businesses to sponser the outhouses they will have to drop every quarter mile along the trail.

Don't miss the Genny Cream Ale stop! Mmmm! Made with "pure" Genessee River water. I was raised on that!

JJD
06-21-2005, 10:59 AM
mmmmmm....beer.

prino
06-21-2005, 05:56 PM
Hey! Harry, Dawn....You still there!!

sweeper
06-21-2005, 06:19 PM
I NOW have a reason to love NY!

Making my annual pilgrimage to Tulleys in Wells, ME this weekend.

Go Sox!