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Thread: Alpinist Mag Closes

  1. #1
    Junior Member Jeff's Avatar
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    Alpinist Mag Closes


  2. #2
    Senior Member Trainwreck's Avatar
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    This is too bad. I adore the quality of the photos and the writing.
    I hope they can re group in the future.

  3. #3
    Senior Member Chugach001's Avatar
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    Too bad. They set the high-water mark in alpine publishing.

    The owner (Mark Ewing) is a young internet millionaire who was worth about $100mm several years ago when he started the mag. Alpinist was losing over $1mm/year and was never going to reach sustainability in its' current format - prohibitive price, minimal advertisements, small market, etc. And Ewing had switched passions to sailing during that time frame. And, he's likely $30 - $40mm poorer these days due to the market crash. And many of the stories were reprints (preprints) of AAJ so there was not that much new content.

    I subscribed from #1 until just a couple months ago and am glad I did. They will be missed.

    Jeff

  4. #4
    Senior Member cbcbd's Avatar
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    I'm bummed that I only started reading them/collecting them at #12 and back issues are non-existant because of the fire... and I subscribed to it for the first time a month ago! It was the only magazine I ever subscribed to, it was just that good, and I guess the qualities that made it good also helped lead it to it's demise (and the crash too, of course).
    Doug

  5. #5
    Senior Member blacklab2020's Avatar
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    They claim to have suspended operations, but they were losing money to begin with at only 9000 subscribers to begin with.

    I started collecting about a year or two ago ... came away with two full sets, one to preserve, one to read.

    still one can hope they resume operations and grivel parts wont become extinct...cold forged is good stuff
    Justin
    KC2QMU

    Did someone say Split Mtn, 5.9 IV 1600'???

  6. #6
    Senior Member Head's Avatar
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    Damn! Gonna miss the sick photography...
    The Worlds Most Entertaining Hiking Website BirdHead Studios , Northeast 111 Videos and BH You Tube

  7. #7
    Senior Member Craig's Avatar
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    It’s up for sale.

    It lists among its assets, “Active wealthy male readers with average income over $91,000”.

    Your personal information for sale!!!
    Enjoy your best

  8. #8
    Senior Member JohnL's Avatar
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    Quote Originally Posted by Craig View Post
    Your personal information for sale!!!
    Only if you filled out a questionnaire and answered it accurately. Which would be a foolish thing to do, IMHO.

    JohnL
    Once in a while
    You get shown the light
    In the strangest of places
    If you look at it right.
    R. Hunter

  9. #9
    Senior Member Tom Rankin's Avatar
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    Quote Originally Posted by Craig View Post
    It’s up for sale.

    It lists among its assets, “Active wealthy male readers with average income over $91,000”.

    Your personal information for sale!!!
    Not necessarily, but probably!

    It could be just demographics, without personal information.
    Tom Rankin
    Volunteer Balsam Lake Mountain
    Past President Catskill 3500 Club
    CEO

  10. #10
    Senior Member Jay H's Avatar
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    I never fill those out and when I'm forced to, I am a 200 year old Female living in 90210.

    Jay
    You must go and you must ramble
    Through every briar and bramble
    Till your life is in a shambles
    Maybe then you will know
    -"You Must Go" - John Hiatt

  11. #11
    Senior Member Craig's Avatar
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    Quote Originally Posted by Jay H View Post
    ...when I'm forced to, I am a 200 year old Female living in 90210.
    Jay
    I like to pretend I'm a “Active wealthy male with an average income over $91,000”
    Enjoy your best

  12. #12
    Senior Member Chugach001's Avatar
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    Personally I would rather have marketing information targeted at who I am rather that who I am not. If companies know my demographic, they will create product better suited for me and my needs (their profit motive) and leave me alone when not. And, accurate information cuts down on marketing waste - creating less general waste, more sustainable companies and less aggro.

    IMHO

  13. #13
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    Is it possible that websites such as VFTT are filling a need that previously could only be met by magazines? Just wild speculation, but what do you think?

  14. #14
    Senior Member blacklab2020's Avatar
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    IMO websites such as VFTT only fuel my desire to be closer to the outdoors/climbing. I would think this would have a positive effect on the magazines collectors
    Justin
    KC2QMU

    Did someone say Split Mtn, 5.9 IV 1600'???

  15. #15
    Senior Member Craig's Avatar
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    Quote Originally Posted by Tony View Post
    Is it possible that websites such as VFTT are filling a need that previously could only be met by magazines? Just wild speculation, but what do you think?
    The big difference I see between Magazines and online forums/blogs/etc is the latter is usually not motivated by profits. That would typically allow for more accurate information, not tainted by manufactures, advertisers, special interests etc wishes/requirements.

    My hope is someday mediums such as VFTT will morph into more about substance and safety and less theater. I think some are getting there.
    Enjoy your best

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