WSJ Article On Primaloft, Polartec

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Article on changing demographics, primaloft, polartec. Mentions people are spending less time outdoors, but hiking/skiing more intensely.

To get to the article without hitting a pay wall: search google for "wsj warmest winter coat" and click link
 
Pretty interesting article. I would love to test-drive drying time for Polartec Alpha. As for my current gear (some synthetics, SmartWool) I am yet to find something that would dry quickly enough.
 
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