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Thread: Great article on Yvon Chouinard and the outdoor industry

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    Senior Member B the Hiker's Avatar
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    Great article on Yvon Chouinard and the outdoor industry

    Simply fantastic read about Yvon Chouinard, who is my personal role model:
    https://www.outsideonline.com/220158...usiness-resist

    When I asked Chouinard what people outside the company don’t understand about Patagonia, he said, “How serious we are about basically saving the planet.”

    Brian

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    Senior Member TCD's Avatar
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    Very accomplished guy. I have always been impressed by him as a climber and a developer of climbing hardware.

    But the company, and his legacy are degraded when they put vulgar and childish political messages on their product labels.

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    I like their "stuff". Its basically sized for an average skinny dude, who I no longer am, but if I buy a size larger, it fits pretty well.

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    Quote Originally Posted by TCD View Post
    Very accomplished guy. I have always been impressed by him as a climber and a developer of climbing hardware.

    But the company, and his legacy are degraded when they put vulgar and childish political messages on their product labels.
    It makes me love them even more! I admire his outspokenness, his ability to speak truth to power, his willingness to take a stance and be bold at a time when few others were willing to do so, even if it threatened to lower his company's sales (turns out to be the opposite, but he didn't know that at the time), and to fight the fights that need to be fought.

    Thanks to Chouinard, the other outdoor companies discovered they are rewarded for standing up for the outdoors. The North Face now refuses to sell branded jackets and vests to oil and gas companies, for example. I don't think they would have done that without Patagonia taking the lead.

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    Senior Member ChrisB's Avatar
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    Quote Originally Posted by B the Hiker View Post
    Thanks to Chouinard, the other outdoor companies discovered they are rewarded for standing up for the outdoors. The North Face now refuses to sell branded jackets and vests to oil and gas companies, for example. I don't think they would have done that without Patagonia taking the lead.
    I remember Chouinard,visiting the Valley and climbing with the locals in the 70s. He was a pretty humble guy, part blacksmith hammering out pitons and ice axes and part visionary developing the first clean climbing nuts, stoppers and other state-of-the-art climbing hardware.

    Patagonia was a real move upmarket for him. I can't afford most of their stuff and like North Face much of it is "logo-ware" for the well to do. He's come a long way from the 70s and his dirtbag roots in the Great Pacific Iron Works. But he's still in Ventura!

    He' remains a visionary and walks the walk where climate issues are concerned. (How his boards of directors tolerate that I don't know.) Long live Yvon!
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    Senior Member maineguy's Avatar
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    Quote Originally Posted by B the Hiker View Post

    Thanks to Chouinard, the other outdoor companies discovered they are rewarded for standing up for the outdoors. The North Face now refuses to sell branded jackets and vests to oil and gas companies, for example. I don't think they would have done that without Patagonia taking the lead.
    Wow! What a courageous stand by North Face. How about this: North Face no longer uses oil or gas products in the development, manufacture and distribution of their product? Talk about virtue signalling. And for those who think the oil and gas industry is destroying the earth, just stop using oil and gas. Walk to the trailhead on your next hike.

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    Senior Member skiguy's Avatar
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    Click image for larger version. 

Name:	DEBCF3B8-E349-4AC9-A3B9-2E4019BF016C.jpeg 
Views:	63 
Size:	39.2 KB 
ID:	6487 if there is a tool there is a way.
    "I'm getting up and going to work everyday and I am stoked. That does not suck!"__Shane McConkey

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    Senior Member B the Hiker's Avatar
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    Quote Originally Posted by maineguy View Post
    Wow! What a courageous stand by North Face. How about this: North Face no longer uses oil or gas products in the development, manufacture and distribution of their product? Talk about virtue signalling. And for those who think the oil and gas industry is destroying the earth, just stop using oil and gas. Walk to the trailhead on your next hike.
    I don't think the oil and gas industries are leading to global warming, I know they are. As do the folks at Patagonia. They work extremely hard to limit their carbon footprint, recycle, get people to repair their products so they don't have to buy new ones, and use renewable energy. So do I! We purchase 100% renewable energy where I live, I drive a hybrid electric vehicle, try to own as little as possible, and limit my harm to the planet.

    There is a difference between not doing everything, and doing what you can. I'm not sure I'm doing what I can, but at least I do something, and I reward companies that take the same stance. Given Patagonia's growth, it seems there are others out there who feel the same way.

    Brian

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    Don't you find it ironic that Patagonia's clothing is made from old dinosaurs? I have no idea why NF would refuse to sell petroleum based clothing to petroleum producers. Seems like a match made in hell, to me. More Virtue signaling that has no real affect on global warming. Pandemic has done more to curb global warming than any outdoor company.

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    Senior Member maineguy's Avatar
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    Yvon Chouinard is a billionaire. He didn't acquire all that money by using alternative forms of energy to manufacture and transport his goods. Maybe now he does, but he's got his money and now he can pontificate to us all how he is going to save the planet. And how much of his stuff is manufactured in Asia? China? They're the worst polluters on the planet.

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    Senior Member B the Hiker's Avatar
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    Quote Originally Posted by maineguy View Post
    And how much of his stuff is manufactured in Asia? China?
    Here's your answer! (I assume you read the article, you will find this enlightening as well)

    https://www.patagonia.com/stories/pa...ory-18467.html

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    Senior Member maineguy's Avatar
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    Quote Originally Posted by B the Hiker View Post
    I don't think the oil and gas industries are leading to global warming, I know they are.

    Brian
    To quote Edwin Armstrong: " It ain't ignorance that causes all the trouble in this world. It's the things people know that ain't so."

    Unless you are a climate scientist, you only have an opinion based on what you read, like me. We have beliefs, but neither of us "knows".

    Why don't we "deconstruct" this whole construct of global warming and have our own version of the truth
    Last edited by maineguy; 09-18-2020 at 10:55 AM.

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    If every time someone tries to post something positive on Views, they get trolled for it, pretty soon this forum will be dead. I hope the moderators consider that fact.

    Speaking of facts, global warming is an inconvenient truth, and I'm not going to debate that with anyone. This is a thread about an article on Yvon Chouinard. Let's keep that focus, please. In a time when the world is lacking in moral leadership, Chouinard helps show me the way. I hope he does so for others as well.

    Brian

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    Quote Originally Posted by maineguy View Post
    To quote Edwin Armstrong: " It ain't ignorance that causes all the trouble in this world. It's the things people know that ain't so."

    Unless you are a climate scientist, you only have an opinion based on what you read, like me. We have beliefs, but neither of us "knows".

    Why don't we "deconstruct" this whole construct of global warming and have our own version of the truth
    It is difficult to have a discussion without an understanding of each other's opinions.

    With that in mind, a few question I am curious about that I am hopeful you will reply to.

    Do you agree or disagree with the studies indicating that the the global average and combined land and ocean surface temperature has increased 0.85 °C [0.65 to 1.06] °C], in the period 1880 to 2012; i.e since we have established an instrumental temperature record?

    Do you agree or disagree with studies indicating atmospheric concentrations of greenhouse gases have increased significantly in the period 1880 to 2012; i.e since we have established an instrumental temperature record?

    I have some empathy for the argument that correlation is not the same as causation.

    Thanks.

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    Senior Member skiguy's Avatar
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    Quote Originally Posted by B the Hiker View Post
    If every time someone tries to post something positive on Views, they get trolled for it, pretty soon this forum will be dead. I hope the moderators consider that fact

    Brian
    There is a big difference between being trolled and someone disagreeing with you. I don't see any trolling going on just some folks that don't totally agree with the OP and are offering up their own opinion. I agree that Yvon has done a lot for the outdoor community and the outdoor manufacturing industry. Yes he has been a leader. But I think his company has also been one of the leaders in the manufacturing of goods that make it look like you play in the outdoors when you really don't that much. That is an unnecessary waste. Rather than sticking to the necessary products from a survival standpoint Patagonia like many other Outdoor Retailers offer a huge amount of product that is fashionable. I find that dichotomous and hypocritical to the no dirt on my hands marketing picture they try to paint. Yes they are probably more environmentally conscious than some outdoor companies but they are far from perfect.
    "I'm getting up and going to work everyday and I am stoked. That does not suck!"__Shane McConkey

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