FWIW, when my wife was bit by a dog at my parents' house in NH, we received a bill for the ambulance service to Southern NH Medical Center, and we received a quite large bill for the ambulance ride from SNHMC to Mass General. And of course we received a bill for the medical care that was provided start to finish. Our insurance paid a large portion of all of these. We did not receive a bill for the initial police response.
I'm with sierra on this one: personal responsibility. The further from the action the funding, the more pissed people get. No one wants to pay for others' poor decisions, especially when they get nothing in return (hey, let's talk about student loan 'forgiveness'!!!! I probably shouldn't light that fuse, but I think it's a useful analogy; and I'm guessing peoples' thoughts on that are highly correlated ideologically with how we're all proposing to deal with SAR costs). Considering how much revenue the state of NH derives from White Mountain tourism, it probably makes sense to fund some amount of SAR - tolls and room/meals tax both are massive piles of money pulled directly from tourists. But for large expenditures perhaps an insurance model makes sense, like the HikeSafe card. Still, I'd argue any cost beyond, say, a basic 2-person search to a known/pinged location should go directly to the individual/group requiring said services; and it is their responsibility to have some kind of insurance if they don't want to pay out of pocket. I don't think taxing social media is viable or fair. It doesn't matter (to me) how many pictures I or anyone else post on social media - if someone else gets themselves into trouble, that's their responsibility, not mine. And if I try to follow some route Marc-Andre Leclerc put up in the Cascades and I get myself hurt or killed, it's not his fault for having done it first or having talked about it. We all make our own decisions and should largely live with the consequences.