While on another board this weekend someone was asking questions about camping rules in The White Mountains. In an effort to help out I posted a link to the AMCís web page. I had to do a double take to be sure I was on the right page. My initial thought was this is certainly a different looking logo. Not sure if this was a good or bad move on their part. None the less why mess with it? What do others think the motivations were to make such a drastic change. Was there AMC Membership input before hand?