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Thread: New AMC Logo....a good or bad?

  1. #46
    Senior Member skiguy's Avatar
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    Quote Originally Posted by bikehikeskifish View Post
    Careful. I can actually change your screen name

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  2. #47
    Senior Member TJsName's Avatar
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    Quote Originally Posted by ChrisB View Post
    In the spirit of a little thread drift...

    You think the AMC has some rebranding challenges? That's nothing.

    Harley Davidson, that icon of American macho, just released a $30,000 ELECTRIC (noiseless) motorcycle they have dubbed the "Livewire!"

    Now that's a marketer's nightmare.
    We just need to photoshop the new AMC logo driving the new Harley-Davidson.
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  3. #48
    Senior Member TEO's Avatar
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    Quote Originally Posted by TJsName View Post
    I don't think that people are marginalized in the outdoors - I think there is a large population of people that don't have access to it to begin with. It's inexpensive and accessible to people who already enjoy a certain amount of prosperity and freedom.
    BINGO!

    It's not just about the economics of hiking itself. It can simply be a matter of not being exposed to the woods and mountains, and not having mentors and role models who share the woods and mountains with you.

  4. #49
    Senior Member skiguy's Avatar
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    Quote Originally Posted by TEO View Post
    BINGO!

    It's not just about the economics of hiking itself. It can simply be a matter of not being exposed to the woods and mountains, and not having mentors and role models who share the woods and mountains with you.
    So then does that mean that the new AMC Logo is now saying "I am stickman with miniskirt. Come follow me"?
    Last edited by skiguy; 08-08-2019 at 12:39 PM.
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  5. #50
    Senior Member jrbren's Avatar
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    Quote Originally Posted by TEO View Post
    BINGO!

    It's not just about the economics of hiking itself. It can simply be a matter of not being exposed to the woods and mountains, and not having mentors and role models who share the woods and mountains with you.
    Yup, I did not really get into hiking until I moved to Vermont after college, and the trails were so accessible. I grew up in SE Michigan where there just is not whole lot in the way of hiking opportunities and public land. There are some nice metro parks, but nothing on the scale of the GMNF, WMNF & Adirondack park. Of course I also had better transportation (which goes with money) after graduation, so there are several components in my case..

  6. #51
    Senior Member griffin's Avatar
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    Quote Originally Posted by TEO View Post
    BINGO!

    It's not just about the economics of hiking itself. It can simply be a matter of not being exposed to the woods and mountains, and not having mentors and role models who share the woods and mountains with you.
    And/or not feeling welcome/being treated as an outsider on the trails and in the mountains. 20 years ago, I got involved with an all-women fundraising hike. The ratio of women to men on the trails had shifted pretty radically since then, but when we first started, we - women out hiking, alone or in a group, not attached to SO/hubs/family - weren't a common sight, and we fielded some funny looks and a fair number of questions. No harm was meant, but that kind of reception can feel exclusionary and even intimidating. Being surprised to see someone in a place can come across pretty easily as "you don't belong in this place." And that's also a message people get from their peers ("that's not what we do")

    Granted, nothing about the AMC’s new logo strikes me as making the mountains more inclusive. But trying to make a wider variety of people feel welcome on the trails is an effort worth making.
    Never try to teach a pig to sing. It wastes your time and annoys the pig.

  7. #52
    Senior Member Stan's Avatar
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    Quote Originally Posted by skiguy View Post
    So then does that mean that the new AMC Logo is now saying "I am stickman with miniskirt. Come follow me"?
    Can you say that in a gender neutral way? Not that I'm complaining, just wondering.

  8. #53
    Senior Member skiguy's Avatar
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    Quote Originally Posted by Stan View Post
    Can you say that in a gender neutral way? Not that I'm complaining, just wondering.
    Nope. Just calling it like I see it. Is this a call out to be PC? If your not complaining then why the wondering?
    Last edited by skiguy; 08-08-2019 at 03:32 PM.
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  9. #54
    Senior Member TJsName's Avatar
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    Quote Originally Posted by griffin View Post
    And/or not feeling welcome/being treated as an outsider on the trails and in the mountains. 20 years ago, I got involved with an all-women fundraising hike. The ratio of women to men on the trails had shifted pretty radically since then, but when we first started, we - women out hiking, alone or in a group, not attached to SO/hubs/family - weren't a common sight, and we fielded some funny looks and a fair number of questions. No harm was meant, but that kind of reception can feel exclusionary and even intimidating. Being surprised to see someone in a place can come across pretty easily as "you don't belong in this place." And that's also a message people get from their peers ("that's not what we do")

    Granted, nothing about the AMC’s new logo strikes me as making the mountains more inclusive. But trying to make a wider variety of people feel welcome on the trails is an effort worth making.
    This is a great perspective - thanks for sharing it!

    I have certainly noticed the increase in female hikers and have found it refreshing to come across groups of women out hiking. I heartily agreed that making the spaces welcoming and accessible is worthwhile.
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  10. #55
    Senior Member TEO's Avatar
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    Quote Originally Posted by skiguy View Post
    So then does that mean that the new AMC Logo is now saying "I am stickman with miniskirt. Come follow me"?
    Has it occurred to you that it may be a Utilikilt or a hiking kilt?

    Regarding introducing and mentoring kids not previously exposed to the outdoors, to their credit, the AMC addresses this with several youth programs, including their Youth Opportunities Program (YOP) and OutdoorRx.

  11. #56
    Senior Member Stan's Avatar
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    Quote Originally Posted by skiguy View Post
    Nope. Just calling it like I see it. Is this a call out to be PC? If your not complaining then why the wondering?
    Nahh. PC is my least fault ... maybe it should be AMPC ... but I was wondering and trying to imagine a gender neutral approach to the matter as I saw snippets about a related fuss from the recent socialist democrats (aka as the ruling branch of the democrat party) convention. The AMC has a long and wonderful history, as well as some not-so-wonderful moments, and most of us here have in some way benefited from its presence. Hence a strong interest in such a dramatic change which few, if any, of us were involved with and have any control over but speculate about it, frequently with a sense of humor.

  12. #57
    Senior Member Grey J's Avatar
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    Quote Originally Posted by Stan View Post
    Nahh. PC is my least fault ... maybe it should be AMPC ... but I was wondering and trying to imagine a gender neutral approach to the matter as I saw snippets about a related fuss from the recent socialist democrats (aka as the ruling branch of the democrat party) convention. The AMC has a long and wonderful history, as well as some not-so-wonderful moments, and most of us here have in some way benefited from its presence. Hence a strong interest in such a dramatic change which few, if any, of us were involved with and have any control over but speculate about it, frequently with a sense of humor.
    Unh unh unh, that "other" big party in the US is the Democratic Party. We ain't supposed to be talking politics but if so we oughta get the labels right.
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  13. #58
    Senior Member ChrisB's Avatar
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    Here is an example of the logo at work from a mail I got today. Click it to enlarge it.

    Words and graphics working together...

    Click image for larger version. 

Name:	logo.jpg 
Views:	89 
Size:	73.6 KB 
ID:	6249

    Curious elements:

    Abbreviation of MTN in name
    Use of triangle under o in ...doors
    Stick man doubling as letters A-M-C
    Big C symbolizes conservation
    Tag line "Be Outdoors" reminiscent of "Be the ball Danny"- Caddyshack"
    Last edited by ChrisB; 08-15-2019 at 06:53 PM.
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  14. #59
    Member Rhody Seth's Avatar
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    I like the logo a bit more when it's in conjunction with the words.

  15. #60
    Senior Member Grey J's Avatar
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    I will offer my 2 cents and say that the new logo strikes me as trying way too hard to be clever.
    One should not have to decode a logo. And that little inserted "o' in outdoors is just silly.
    On the other hand, if they like it, good for them.
    "I am a pilgrim and a stranger"

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