When you look at the exclusions and the other restrictions, its sure looks like a 20/15 EMS no name brand sale.
Exclusions for 20/15 event:
All outlet items (clearance), All Bikes, All Tele Skis, AT boots and Bindings, ACR electronics, Airblaster, Brooks, Buff, Chaco, Coal, Confluence, Contour, CW-X, Dagger, EMS Gift Cards, EMS Gift Certificates, Eddyline, Folbot, Garmin, GoPro, Helly Hansen, Horny Toad, Hydro Flask, Hurricane, Ibex, Kokatat, Leatherman, Lole, Marmot, Merrell, Montbell, Motorola, Mountain Hardwear, MSR Snowshoes, Moving Comfort, New Balance, Ocean Kayaks, Patagonia, Perception, Planet Bike, Polar, Power Traveller, RAB, Saucony, Sanuk, Saris, Shimano, SnowPeak, Spot, Sea Line, Standup Paddleboards (all Brands), Surf Tech, Suunto, The North Face, Tilley, Timex, UGG, Vew-do, Vibram Five Fingers, Western Mountaineering, and Wilderness Systems.