AMC is paying for promotion on Google

[peakbagger]

I typed in "Mt Washington" today on a google search and up popped a promoted listing for AMC. I dont remember seeing AMC buying paid ads before.

 

[Mike P.]

As in online? If they are in neighboring states outdoor publications, like the ADK Club's magazine or ADK Life they are paying for them. I suspect they are in Yankee Magazine and other regional publications. (We have a CT magazine, imagine Boston has one.)

 

[Peakbagr]

ADK's magazine, Adirondac, is only available to Club members in print or online with a password.

 

[maineguy]

ADK's magazine, Adirondac, is only available to Club members in print or online with a password.

Adirondac would be a good place for the AMC to recruit new members. I can't have been the only person who was a member of ADK and AMC at the same time.

 

[peakbagger]

Not sure if it still goes on, but clubs used to share their mailing lists between outdoor organizations with similar interests. I wonder if the electronic version of this is occurring or if google has usurped it and found a way to make a buck.

 

[Peakbagr]

I was an ADK committee chair. Over my tenure, the membership list was closely held to avoid members feeling their information was being shared. Don't think that has changed.

 

[maineguy]

I was an ADK committee chair. Over my tenure, the membership list was closely held to avoid members feeling their information was being shared. Don't think that has changed.

Maybe...but when I became an ADK member in the early 90s, I began receiving subscription solicitations from Adirondack Life and one other magazine whose name escapes me.